Germany, Austria, Slovakia, Hungary, Serbia, Romania, Bulgaria and Moldova, all countries along the Danube, will be inviting visitors to this year's ITB Berlin to explore their touristic offerings.
Numerous events and activities will grant exhibition goers the chance to familiarise themselves with the destinations along the Danube, while simultaneously obtaining an overview of the business and tourism potential this region offers.
Located on the stand of MyDanube Travel in Hall 2.2, the Danube Competence Center (DCC) will be presenting its web platform, as well as various initiatives promoting the Danube as a travel destination with a wide range of attractions. The focus is to be on culture-oriented trips along the Danube Wine Route and the Roman Emperors' Route.
Under the heading of 'A joint cultural heritage along the Danube', a two-hour tour will give visitors an impression of the scenery and the geographical, cultural and historical diversity of the regions along the Danube. On the eight stands hosted by the Danube countries experts will be providing advice on specific tourism products and services. They will also have information about business opportunities and developments in tourism on the river that unifies eastern and western Europe.
On Friday, March 7, at the ITB Destination Days in Hall 7.1a, a forum will be taking place with high-profile guests. Participants will discuss 'Marketing a joint cultural heritage' and how cultural routes along the Danube can provide a model for cross-border tourism and stimulate socio-economic progress. Among other topics, the participants will be discussing how important tourism is for maintaining and supporting regional culture as well as joint marketing strategies and activities. Furthermore, the forum will highlight how culture-oriented trips can help to secure the support of tourism players for cross-border cooperation and to open up new opportunities for tourism companies and international operators at the relevant travel destinations.