Conventa 2014, a vital trade show for the Balkans region, taking place from January 22-23 in Lubljana, Slovenia is gearing up to host more meetings than ever before at this year's event.
In 2013, 2,890 meetings were pre-scheduled before the opening of Conventa. It has been predicted that the number pre-schedule meetings will rise to 3,500 in 2014 due to a 25 per cent increase in top-level invited guests.
Event organisers predict that one single exhibitor at Conventa will conduct approximately 25 meetings in only two days.
According to a Conventa survey, those attending meetings at the exhibition will save approximately 60 hours which would otherwise be spent on searching for contacts presenting potential business opportunities.
Conventa additionally reported that a minimum of 10 per cent of all meetings at this year's event are expected to lead to long-term partnerships in the form of sales. This is an average of 2.5 successful meetings per exhibitor this year.