14 08 - 2014

WTM to investigate future of blogs during WTM Blogging Progamme

The World Travel Market (WTM) 2014 is due to explore and provide insight into the future of blogs during its WTM Blogging Progamme.

There are two parts to the final blogging session of WTM 2014, both run by bloggers and travel influencers Melvin Boecher (Traveldudes) and Keith Jenkins (VelvetEscape). The session will follow WTM's very first Blogger Speed Networking event scheduled for November 6.

The first part of this year's seminar session, 'Turning Experience into Successful Experiments', is set to showcase some of the most successful travel blogger campaigns using social media. Boecher and Jenkins, will explore how and why these campaigns proved to be successful.

In the second part of the seminar session, Boecher and Jenkins will reveal the findings of blogging White Paper, put together by the world's leading travel bloggers and travel industry decision-makers.

Entitled 'The Social Travel Summit White Paper – Travel Blogging and Social Media', this section of the seminar session will cover best practices and collaborative success, investigating how bloggers maintain their credibility when combining editorial and commercial roles, as well as the guidelines to follow when collaborating with a blogger. The White Paper is to also cover how to evaluate a blogger's return on investment and how the industry should go about selecting a blogging partner.

Senior director, WTM, Simon Press declared: "Since WTM introduced its first blogging programme, in 2011, it's been standing-room only. That these sessions have been so well attended proves just how important blogging is to the travel industry. In recognition of this, we have dedicated even more time and space to this growing medium for 2014."

The blogging seminar session is to take place in the Travel Tech Theatre TT390.

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