This year's World Travel Market has confirmed Buzzfeed and Twitter as keynote speakers for the WTM Travel Perspective programme, which will hone in on social media and digital content as part of the standalone Travel Tech Show.
Buzzfeed will be represented by vice president of advertising – Europe, Buzzfeed, Will Hayward (who oversees its business operations, social advertising partnerships, growth strategy and expansion in Europe). Since joining the company in September 2013, Hayward has increased the site's UK traffic by 400 per cent.
A presentation entitled '27 things you really need to know about Buzzfeed and content marketing' will explore successful social advertising campaigns Buzzfeed has conducted with travel companies and destinations. This keynote is scheduled to take place on November 4 at 10:35 in the South Gallery, rooms 23 - 26.
As for Twitter, the company will be presenting the keynote speech on November 5. Twitter will focus on examples of how its UK and Ireland team is working with the travel and tourism sector. The keynote will investigate the concept of 'second screening' (people watching TV at the same time as using Twitter on a separate device) and how travel companies can increase awareness and bookings as a result.
Sales manager, Travel Technology Show, WTM, Jo Marshall declared: "Securing two of the biggest names in social media and content marketing so early in our planning is a testament to how important the Travel Technology Show at WTM has become over the past few years. Furthermore, it also confirms that travel and tourism is the most important vertical for social media and that WTM is the place for the business conversations to take place."