World Travel Market (WTM) 2014 is set to host Hospitality Sales & Marketing Association International's (HSMAI) Europe Digital Marketing Conference.
Taking place on November 6, the Europe Digital Marketing Conference attracts a variety of senior executives from the travel and hospitality industry. The full-day private paid-for conference is due to take place in South Gallery Rooms 23-26.
The conference will discuss subjects spanning web analytics, improving direct conversions and metasearch. Speakers at the event are to be announced in September.
President, HSMAI Europe, Ingunn Hofseth remarked: "We are very excited to partner with World Travel Market, one of the most important exhibitions for many of our members in the hotel and travel industry."
Also commenting was senior director, World Travel Market, Simon Press: "I am delighted WTM is hosting the HSMAI Europe's Digital Marketing Conference. The event tops off a jam-packed final day for WTM, which includes an array of new initiatives including WTM Bloggers Speed Networking and the Family Holiday Association's Holidays Matter Conference alongside established events such as the WTM Speed Networking for buyers, Travel Perspective's social media sessions and Future You for the industry's students.