Bulgaria is predominantly hilly and mountainous, and the country houses the highest mountain peak on the Balkan peninsula (Musala, 2,925m, on the Rila mountain). Several major mountain ranges, including the Balkan Mountain Range, Rila and Pirin, make it ideal for winter, nature and adventure tourism. The ski season in mountain resorts lasts around 130 days, and its ski centres of Bansko, Borovets Pamporovo and Vitosha, among others, are acclaimed amongst European and regional ski fans.
For 'sea and sun' lovers, however, Bulgaria's Black Sea coast offers a number of beaches and resorts.
In addition, the country is rich in mineral water and has numerous cool, warm and hot springs, as well as medicinal and curative mud and turf deposits, which make it an ideal destination for medical and wellness tourism. Also, it is the second most biologically diverse country in Europe, and the country is said to export around 15,000 tons of medicinal herbs each year.
Finally, there are three national parks and 11 nature reserves to explore.
Bulgaria is considered a transport crossroad with access to Western Europe, the Near East and the Middle East.
Several European transport corridors pass through the country, linking Western and Central Europe through Belgrade, Sofia and Svilengrad with Baghdad and Basra on the Persian Bay; connecting the Baltic Sea region with Aegean Sea; and linking the country with the Adriatic Sea. The Danube River provides an additional connection to Central and Western Europe.
The country has four international sea ports on the Black Sea coast – Balchik, Varna, Burgas and Tsarevo; and has five international airports – in Sofia, Plovsiv, Gorna Oryahovitsa, Varna and Burgas.
Great accessibility and good infrastructure are the country’s key strengths. Cities of Sofia and Plovdiv are considered top MICE destinations, as well as a number of hubs on the Black Sea coast (Varna, Burgas, Dobrich, Veliko Tarnovo) and mountain resorts.